Is Billboard Advertising Better to Market Than Digital Marketing?

 

Have you ever wondered whether billboard advertising is far more effective or not compared to digital marketing?

So, what are the cost differences between digital marketing and billboard advertising?

Let's jump right in.

Here's what it costs to advertise on a billboard advertising in Malaysia.

Pricing is based on monthly payments:

How much does billboard advertising cost on average?

You can choose between 14 x 48 ft or 20 x 60 ft, and they usually cost between RM15,000 and RM30,000 per month according to the location.

 

You are probably spending at least RM15,000 on a small billboard, which appears to be targeted at a local community. Digital billboards, on the other hand, can run upwards of RM30,000.

In my opinion, that is a lot of money — especially when considering what you might get from it if you invested it in digital marketing.

 

The RM 10,000 you spend on digital marketing services could buy you the following:

The best marketing strategists personalize your plan to meet your business’s requirements and continuously measure and optimise your online presence.

You'll get better search engine optimization if you use a directory and presence management software such as Podium, Google and more.

Your strategic planner will review your progress on a bi-monthly basis.

Graphs and charts of your marketing performance will be shown to you via our Reveal dashboard. If you prefer not to see them, please don’t use Reveal.

An easy-to-use, mobile-friendly microsite

We'll help you manage your leads generated through your microsite.

Add review marketing, paid advertising, and social media to that RM15,000 or RM30,000 to build a more personalized digital marketing campaign that targets a much larger audience, making those billboards (at best) less effective than your digital marketing message.

Measure the Return on Investment of Billboard Advertising

The number of people who drive by your billboard advertising each day can be broken down by the number of people who are Snapchatting or talking to their friends.

Nevertheless, if you have a billboard out there, you can ask each client how they found your business by asking them how they heard about it from your billboard.

Count the sales from the customers you found through a billboard over the past few months. Did they browse that website? Did they check you out on Facebook? Did they watch that YouTube video?

Digital Marketing ROI: How to Determine It

The following insights will be valuable, depending on what you're tracking:

·        Google Analytics

·        Google My Business Analytics

·        Facebook Insights

You can either consult Wheimeng. It really varies depending on where you’re focusing your digital marketing efforts and how much time you have.

Conclusion

In the end, whether you advertise on a billboard will depend on your business's budget, and whether you have a digital marketing strategy. For example, if a billboard consumer asks for more information about your business online, they will find accurate, consistent information about your business.